How do you conduct a competitive positioning and mapping exercise using a sporting good clothing brand such as NIKE? How does it compare with other brands such as Adidas, Under Armour, Champion, Columbia, and New Balance with the difference in quality and price of the brands? Who is NIKE? What is NIKE mission statement? What does NIKE generally focus on in their marketing? How would you do a perceptual chart comparing the other brands listed above and NIKE?