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How do you measure a branding campaign? How can a brand demonstrate authenticity? Please assist with answer and provide reference
- How do you measure a branding campaign?
- How can a brand demonstrate authenticity?
Please assist with answer and provide reference
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
