Question
how do you think marketers leverage knowledge about consumers to generate profitable transactions and long-term relationships? Besides understanding consumers' emotions and motivations, do you think
how do you think marketers leverage knowledge about consumers to generate profitable transactions and long-term relationships?
Besides understanding consumers' emotions and motivations, do you think marketers should understand and plan for the many external factors influencing their strategic decisions? Explain why and how and support with examples.
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
