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How do you think the crisis appraisal criteria ( Coombs , 2 0 1 9 ) described earlier in the chapter informed the crisis response?

How do you think the crisis appraisal criteria (Coombs,2019) described earlier in the chapter informed the crisis response?
Why do you think so many other sports figures and organizations are hesitant to adopt the "stealing thunder" approach?
How might reputations have been affected if different crisis response strategies had been selected?
How would you assess these brands today?
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