how doconsumers' memory affect each stage of thedecision-making process?

• Problem recognition: What would you want your consumers to remember in the "problem recognition" stage?
• Information search: What would you want your consumers to remember in the "information search" stage?
• Evaluation of alternatives: What would you want your consumers to remember in the "evaluation of alternatives" stage?
• Decision/Purchase: What would you want your consumers to remember in the "decision/purchase" stage?
• Post-Purchase: What would you want your consumers to remember in the "post-purchase" stage?