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How does a communication programme overcome the negative perception that the shareholders and general public have after the incident. 1) what activities need to be

How does a communication programme overcome the negative perception that the shareholders and general public have after the incident.

1) what activities need to be implemented and communicated.

2) how messages will be communicated.

3) what central action or special event will take place eg will there be a celebrity

4) media for each activity

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