Question
How does a situational influence change value for consumers? For example, how does the value of different types of restaurants change for a consumer who
How does a situational influence change value for consumers? For example, how does the value of different types of restaurants change for a consumer who has only 30 minutes for lunch?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
