Question
How does a typical television or print ad compare to a salesperson's interaction with a customer? You may like to think about a specific brand,
How does a typical television or print ad compare to a salesperson's interaction with a customer? You may like to think about a specific brand, such as a real estate company or clothes retailer.
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
