How does Air Arabia ensure that it is meeting or exceeding its goals? What technological tools or systems does the organization use to operate efficiently and to track progress toward goal attainment? What is this organization's reputation for providing highquality goods and services to customers? If there have been quality problems, how are they being addressed? Other activities that the organization might seek to monitor and control include employee engagement, speed of delivery or service provision, error rates, financial performance, innovativeness and legal/regulatory compliance.