Question
How does an organization use the different components of the marketing mix (4 P's)? How does the marketing mix affect the development organization's marketing strategy
How does an organization use the different components of the marketing mix (4 P's)? How does the marketing mix affect the development organization's marketing strategy and tactics? How can an organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
