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How does Andrea Jung define the purpose of her leadership and how does it relate to Avon's corporate purpose? How does Jung's purpose relate to

  1. How does Andrea Jung define the purpose of her leadership and how does it relate to Avon's corporate purpose?
  2. How does Jung's purpose relate to her background and experiences?
  3. How should Jung handle the slowdown and shortfall in October 2005?
  4. What is your assessment of her intention to reinvent herself as Avon's CEO after her first six years as CEO?
  5. What can you learn from the recent MBA graduates that will help you understand the purpose of yourleadership?

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