How does BlenderBites align its strategy through the 7 P strategies: Price, Place, Product, Promotion, People, Physical Evidence, and Process? The 'Promotion' portion must include a high-fit CSR program description.

I. Marketing Mix:

A. Product (Service): Address each of the following: Detail the service that you are offering. For example: o What type(s) of service(s) are you providing? Of what quality? o What service elements are provided? E.g.: Equipment? Setup? Maintenance? Training/coaching? Etc., etc. o How is the service 'packaged', meaning what is the set of choices from which companies can choose? E.g.: a customer might be able to choose a simple group classes, or individualized programs. o Are there special features of your service itself that make it different/attractive? o What is name/brand name? What other future services that could be added that may or may not fit with the current offering? o There are many more possible elements than can be listed here. Think carefully about what your reader needs to know about your service, to understand it. What aspects of your service are critical to your success? (I.e., what are the key things that your company needs to do well, in order to be successful?) How is your service branded? Explain how your product strategy fits with: a) your target market and its needs; b) your company's resources and objectives; c) your desired positioning.

B. Place (Distribution/Supply Chain): Summarize the key aspects of your distribution/supply chain strategy. Elements that you will likely want to consider include (but are not limited to!):

What geographic territory will you cover? How will your product/personnel/equipment be transported? How/where will your customers (i.e., the businesses) engage with you to purchase services? Explain how your place strategy fits with: a) your target market and its needs; b) your company's resources and objectives; c) your desired positioning.

C. Promotion & CSR (Corporate Social Responsibility): Promotion is likely to be very important to your businessyou are currently unknown! Carefully plan how you will reach customers. You should address the following: What are your promotional goals? Give an overview of your promotion strategy: how will you achieve those goals? Promotion Elements: Specify the promotional tools that you will use, in the following table. Examples include: personal selling; trade advertising; sales promotion; public relations/publicity; social media; etc. (These are examples, not an exhaustive list!)

Element

How the element will be used (briefly!)

Rationale: How does it relate to your promotional objectives?

Explain how your promotion strategy fits with: a) your target market and its needs; b) your company's resources and objectives; c) your desired positioning. Corporate Social Responsibility (CSR) helps you promote your company to new employees, business partners & customers who share values with your brand/firm. Add a 'Stakeholder Plan' for this new opportunity identified in your Marketing Plan.

BlenderBites requires a 'Stakeholder Strategy' including the following: Describe several meaningful specific ways how BlenderBites can either expand current CSR causes efforts among employees, outlets, customers, and members of the public and strategically gain & use Public Input into the charity with New Products, Promotion/ Messaging, Distribution or Other Plan elements where applicable. List 1 added High-Fit CSR partnership candidate 'cause' or organization for BlenderBites; the organization must not yet be partnered with a competitor. List all the noncompetitive parties with whom the 'cause' or organization is now partnered with, demonstrating that a partnership with YOUR company/ brand would not be a conflict. Specify S.M.A.R.T. Goals for your Stakeholder Plan.

D. Price: Summarize the key aspects of your pricing strategy. Elements that you will likely want to consider include (but are not limited to!): Will you have a fixed set of options, or will you allow customization? What price will you charge for each offering? o If you have a fixed set of options, give specific prices. o If you allow customization, either specify how the price will be calculated, or give two examples of packages a customer might purchase, along with specific prices. Explain how your price strategy fits with: a) your target market and its needs; b) your company's resources and objectives; c) your desired positioning. E. People/Physical Evidence/Process: Address the 3 Ps of services. Briefly touch on these components, if and where appropriate. You might want to consider: What types of people will you want to hire? With what experience? How will you attract/keep those people? What training will you provide? What service standards will you put in place? Describe any relevant new physical elements of the service; eg vehicles, uniforms, equipment, etc. Will there be features of your process that address your customers' needs especially well, or give you advantages over competitors?