How does brand attitude relate to the consumer pathway? (3 pts)

Do you think that Oliver's Loyalty Framework (Slide 4) is a viable way to look at fans and their connection to the team? Why or why not? (5 pts)

For the White Sox, explain what socializing agent caused an attachment to the team. (1 pt)

For the Cubs, explain what socializing agent caused an attachment to the players. (1 pt)

Based on the information on Slide 7, as a COTA marketer, what would be your game plan for increasing conative loyalty (attendance intentions) by discussing the three most important things to focus on. (6 pts)

How would you market COTA (Circuit of the Americas) based on the information on Slide 8? (6 pts) Looking at slide 9, why cant we add up the amount of variance explained by Product Attributes and Product Benefits and get the total amount of variance explained? (5 pts)

What are the top three things the RoadRunners marketers should focus their marketing on based on the information on Slide 13? Support your answer for each of the three (9 pts)