How does Cinematch offer Netflix additional operational advantages for the DVD$-$by$-$mail business?

Netflix leases the Cinematch collaborative filtering software to smaller firms at a fee, withholding the valuable user ratings.

Cinematch is a source of additional revenue to Netflix as a marketing tool for recommending newly$-$released movies.

Cinematch is often used by movie studios to plan movie scripts based on user preferences.

Cinematch offers alternate recommendations of movies based on critical acclaim and box office performance parameters.

Cinematch is linked to warehouses and recommends movies that are likely to be in stock.