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How does Coca Cola demonstrates an exemplary CRM strategy. What makes the CRM strategy really connect with customers? What makes the CRM tools customer- and
How does Coca Cola demonstrates an exemplary CRM strategy.
- What makes the CRM strategy really connect with customers?
- What makes the CRM tools customer- and employee-friendly?
- How does the CRM strategy allow for superior managerial decision-making?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
