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How does communication take place?2.What is an integrated marketing communications program?3.Are there any new trends affecting marketing communications?4.How does an integrated marketing communications program create
How does communication take place?2.What is an integrated marketing communications program?3.Are there any new trends affecting marketing communications?4.How does an integrated marketing communications program create value?5.What are the components of an integrated marketing communications program?6.What does the term GIMC mean?
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1 How does communication take place Communication takes place through various channels and mediums allowing individuals or entities to exchange information ideas and messages Communication can occur v...
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Foundations Of Marketing
Authors: John Fahy, David Fahy Jobber
7th Edition
1526849003, 978-1526849007
