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Integrated marketing communications are highly coordinated. Select a company that appropriately addresses each aspect integrated marketing communications. Illustrate how each element is represented in the
Integrated marketing communications are highly coordinated. Select a company that appropriately addresses each aspect integrated marketing communications. Illustrate how each element is represented in the company's integrated marketing communications.
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One company that exemplifies integrated marketing communications IMC is CocaCola CocaColas marketing efforts are highly coordinated and cohesive acros...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
17th edition
013449251X, 978-0134461434, 134461436, 978-0134492513
