The bombardment of commercial messages is turning teens into some of the most sophisticated and skeptical consumers

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The bombardment of commercial messages is turning teens into some of the most sophisticated and skeptical consumers in the world, increasing their resistance to conventional advertising tactics. As this highly sought-after teen target market ages, how can marketers prepare to tap into the consumers of the future?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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