How does CULTURE and SUBCULTURE influence individual buying decisions during festive seasons? (Choose any two festivals)

Eg: Thanksgiving Day - religious event related to Christianity, though it is celebrated mainly in US. In terms of food, turkey is a MUST have. In Malaysia, its not heavily celebrated, but some people do acknowledge the day. It's a family celebration with colorful clothing. In US it's a public holiday. In Malaysia, it is not a public holiday.