How does HBO max target consumers....

Personality

Self$-$Concept

Gender

Age

Life Stage

Lifestyle

Motivation

Perception

Learning

Attitude

Culture

Subculture

Social Class

Reference groups$/$opinion leaders

Family

a$.$ Who is currently being underserved or overlooked? Who could be better served by being addressed

directly?

ii$.$ Construct and describe two new potential segments or subsegments for HBO max to target for this

product$/$service for the US market. Describe each new segment in terms of its behavioral, demographic,

and psychographic characteristics. Give each segment an appropriate name. Break the market down into

subgroups. Develop profiles of target segments. Of the two potential segments or subsegments you

have created which of the two has greater market potential for your company to target? Why?

iii. Classify your new segment or subsegment according to one of the VALS types

a$.$ What is the new segment or subsegment you recommend your company target for its product$/$service$?$

i$.$ Create a simple customer persona to present your new segment and illustrate that segment in a table

with the following fields and information relevant to the product$/$service

ii$.$ Any product changes needed by this segment or subsegment? Are any product$/$service changes required

to serve the segment you have identified? If so$,$ what are they?

iii. How attractive$/$valuable is this segment or subsegment? Based on your research, is the segment you

have identified attractive enough to justify an extended marketing campaign for HBO max? Or should

the campaign be one of more limited duration? Why?