Question
How does integrated marketing communications (IMC) impact branding? Why is it important? Why is market segmentation important? What ethical considerations need to be considered in
How does integrated marketing communications (IMC) impact branding? Why is it important? Why is market segmentation important? What ethical considerations need to be considered in market segmentation?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
