How does Levi's align new product developmentwith the company's strategic goals? Consider the product life cycle as you address this question.

Does Levi's new product development process match the one described in your textbook (e.g. Figure 5.3)? If so, how and if not, why not?

At what phase in the product development process does Levi's convert customer needs into product requirements? How are product specifications incorporated into the manufacturing process?