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how does management of H&M use global branding and global product development to offer its fashions? Hw does the firm use marketing mix elements to
how does management of H&M use global branding and global product development to offer its fashions? Hw does the firm use marketing mix elements to market its offerings around the world?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
