Question
How does misinformation change the mind of consumers? Use concepts found in the perception chapter (ch3) and attitudes chapter (ch7) to explain. Provide examples and
How does misinformation change the mind of consumers? Use concepts found in the perception chapter (ch3) and attitudes chapter (ch7) to explain. Provide examples and craft a narrative in context using the relevant concepts).
Textbook CB9 Chapter 3 and Chapter 7
this is what i have written so far, what am i missing? the case study used in on Fake news.
this is what its about but i cant attach the PDF to this question.
If you go on the Forbes website and search up Research Finds Social Media Users Are More Likely To Believe Fake News. it will come up with the article
it needs to be seven hundred and fifty words
and this is around 400 ish
Have you ever come across a piece of information that you believed to be true even though you had seen it everywhere and researched the product or information only to discover that it was Fake news the whole time, leaving you feeling depressed and as if the world has been turned upside down? Typically, this is how a consumer feels when given misinformation and their perceptions and attitudes have been negatively impacted, resulting in a feeling of disbelief and bias of a person or Product/brand.
When people spread false information by accident, it makes it harder for them to find correct information online. It can also cause fear, panic, and hate, which can make already hard situations even worse(INTEXT CITE). The COVID-19 pandemic caused a "infodemic," a huge rise in false information that has made it harder to protect public health(INTEXT CITE). For example, In the case study, during the COVID-19 epidemic, parents on a group page saw a Facebook post claiming that masks cause lung damage. Since no trustworthy sources were connected to the post, it is false information that has been spread, leading individuals to feel terrified, anxious, and panicked(Ecker et al. 2022). The average consumer today is exposed to thousands of stimuli every day (Babin and Harris 2021). The brain, however, would be truly overloaded if it consumed and processed all these stimuli, but instead the mind tends to process stimuli, resulting in consumers practising selecting what they want to perceive (Babin and Harris 2021). In other words, consumer perceptions reflect the way they are aware of and interpret reality. It is clear that a person shouldn't believe what they read online as it could be fake news, to be always certain of a piece of information and always find a credible source.
In the mind of a consumer, their attitudes and behaviours are what makes these lifestyle choices. To have an attitude is to form a judgement on anything, whether it be an item, a product, a service, a problem, or a person. One of the key concepts found in the case study is the Knowledge function of attitudes. For example, people are careful towards an opinion, service or product on social media. The case study sheds light on the concerns that individuals have and the types of information they prioritise, given the circumstances. One example that is given is the misconception that eating vegetables can damage one's digestive tract; however, does one believe that this is truly the case? Regarding this, people have the freedom to think anything they choose to believe. Both attitudes and behaviours have a significant part in the outcome. During the process of considering several options and deciding what it is that they wish to listen to, if someone adopts an attitude based on erroneous knowledge, it is possible for that person to have a bad attitude that is not founded in reality.
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