Question
How does Nespresso's espresso coffee pods machine differentiate from its competitors? Explain a case of differentiation using 4Ps (product, place, promotion and price) in terms
How does Nespresso's espresso coffee pods machine differentiate from its competitors? Explain a case of differentiation using 4Ps (product, place, promotion and price) in terms of product features or image with credible sources(such as Nespresso's official website).
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
