Question
How does one launch the product in the market (specifically, to price and promote it). He further tells you that the company wants to gain
How does one launch the product in the market (specifically, to price and promote it). He further tells you that the company wants to gain market share very quickly because this product can be easily copied. This is a really great product so with the right price and promotion it should be a huge success. a. What pricing method would you use? Please justify your choice b. What type of promotion would you do? Think of the four possible promotion objectives and the six elements of the promotion mix and choose the best ones. Explain your choice. c. You would like to get a celebrity to endorse your product. But you are unsure which one would be a good fit. What marketing research can you do in order to choose the best endorser?
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