1. How does one of your favourite brands link or integrate its different IMC communication tools? First, state the brand and then describe how it links/integrates its different IMC communication tools.
2. Is this done effectively? Yes or no, and elaborate on your reasoning.

Please be short and precise in your answer (you can use subheadings and bullet points as well as short sentences). Use APA references and a list of references at the end of your post.