How does the motivation and perception of the individual influence consumer behavior?
2- Mention and explain an example of how any of these aspects has influenced your behavior when buying.

 

References:
Hoyer, W.D., MacInnis, D.J., & Pieters, R. (2018). Consumer behavior (C. García Álvarez, Trad.; 7th ed.).
Chapter 2: Motivation, Skill, and Opportunity
Chapter 3: From Exposure to Understanding
Atherton, J. (2020). Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement.