Question
How does the purchasing intention of the customer related to foreign versus domestic production? and to what extent is the product's category effective in this
How does the purchasing intention of the customer related to foreign versus domestic production? and to what extent is the product's category effective in this purchasing intention?
In relation to the above business problem statement, perform the following.
1- Indicate the title of the research proposal 2- Could you use a different expression for the above problem statement? (could you use it in a more appropriate sentence?) 3- Introduce the business problem: Use this section to introduce the business problem for which you are writing this research proposal. You may address a problem that one particular company faces, or a problem that multiple companies (often within the same industry) are struggling with. Make sure your research topic can be translated into specific variables since we expect you to use a deductive research strategy (e.g., describing a managers or consumers decision-making process does not fall within the scope of this assignment). (150 words)
4- Background: In this section, you have to make clear that 'your' business problem is important to study. You can do so, amongst others, by using numbers (eg, the percentage of firms that is facing a particular problem, or the dollar loss a company is facing if it does not solve a specific problem, etc.) and/or quotes ( eg, managers or public policymakers stating that problem Y is very important to them) that demonstrate the general significance of the problem you are studying. You can look for such numbers and quotes in newspapers (the LexisNexis newspaper database), the business press (eg, The Economist, Business Week, Fortune), publicly available reports from consultancy firms (eg, Deloitte, KPMG, AC Nielsen), trade journals, company websites, annual reports, etc. Use at least two references from one of these practical / business sources to help you establish the importance of your topic. (Hint: you may want to check out the first paragraph of several articles that appeared in the Journal of Marketing as to how they introduced their studies). The references have to use in APA style. (150 words)
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