How does The Ritz$-$Carlton service match up against competitive hotels? What are the key

differences?

$2.$ Discuss the importance of the $$Wow$!$ stories in customer service for a luxury hotel like The Ritz$-$

Carlton.

$3.$ What are the key aspects of The Ritz$-$Carlton corporate culture? What role does the corporate

culture play in enabling the company to deliver a superior customer experience?