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How does the standardized versus localized debate apply to advertising? What is the relevance of sponsorship in global marketing strategy? Analyse a win-win example of
- How does the "standardized versus localized" debate apply to advertising?
- What is the relevance of sponsorship in global marketing strategy? Analyse a win-win example of sponsorship strategy
- What role does direct marketing have in a global company's promotion mix?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
