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how does this, The study emphasizes the role of internal communication as a key driver of organizational identification and commitment. Internal communication refers to the
how does this, The study emphasizes the role of internal communication as a key driver of organizational identification and commitment. Internal communication refers to the exchange of information, ideas, and messages within an organization. Effective internal communication practices facilitate the flow of information, promote transparency, and create a sense of shared understanding and purpose among employees. The authors conducted a survey among employees of large consulting firms in South Korea to collect data on internal communication, organizational identification, and organizational commitment. The survey included questions related to the frequency and quality of communication, the channels used, and the perceived impact of communication on organizational identification and commitment. The findings of the study reveal a positive relationship between internal communication and both organizational identification and organizational commitment. The more employees perceive effective internal communication practices, the higher their levels of identification with the organization and commitment to it. This suggests that internal communication plays a crucial role in shaping employees' attitudes and behaviors towards the organization. Furthermore, the study identifies internal communication as a mediator between organizational identification and organizational commitment. In other words, internal communication acts as a link between employees' identification with the organization and their commitment to it
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