How does Toyota use the principles of marketing in manufacturing their cars and critically appraise how it may have been affected by recent market environmental factors?

Toyota is a global automobile manufacturer founded and operating since $1937,$ with its products designed to cater to the evolving needs of the customers. The manufacturing process of the company focuses on safety, reliability, and performance while manufacturing the products. The company is known for its superior$-$quality vehicles and commitment to environmental sustainability. It has maintained itself as a market leader in the automobile industry by using effective marketing management principles. Toyota's pricing strategies include skimming, penetration, value$-$based, and competitive pricing in Ghana.