How does your purpose for communicatiity relate to your genre, medium, and design choices?

Your genre, medium, and design choices must be able to effectively convey your information, stance, and purpose for communicating.

After you have chosen the genre, medium, and design elements you want, you must choose an appropriate purpose for communicating.

Your genre, medium, and design choices are not related to your purpose for communicating because you can convey information using any genre or medium you like.

You must choose a genre that is appropriate for your purpose, but you can choose any medium and design elements you like.