how far into the organization do the employees receive feedback from the assessment and how do they use it?

Consider a company in the field of banking industry

Balance score card for the various services it will provide and the items of cost will be has under

Its servises include banking services,ATM services,Appointment banking services and online banking services.

Size of operations with a 500 crores turnover and 50 crores profit.

Number of employees = 200 employees

balance scorecard perspectives are as applied as under

1) The learning and growth perspective

Objective : Increase in the number of new products and services sold

In order to increase the level of operations the bank is planning to provide new servises such high level corporate servises related to underwriting,corporate finance planning and analysis servises.

2) The business process perspective

Objective : cross sell products

That is to increase the number of number of products purchased by the existing customers and encouraging customers to purchase additional products.

3) The customer perspective

Objective: Increase the customer loyalty and increase the number of employees as per requirement to provide better service.

The bank should analysing the number of new accounts opened and request for closure for accounts received

customer loyalty represents the extent the bank maintains good relation with their customers. Customers loyalty and good relation with customers increases the reputation and image of the company.

4) The financial perspective

Objective: increase net profit and operating cash flow

The Bank should reduce operating expenses and analyse the receivebles and payables so that operating cash flows can be planned accordingly.