Question
How has consumer shopping behavior changed when considering pre-pandemic consumer behavior versus pandemic consumer behavior? Focousing on the following subtopic: Target marketing and digital marketing.
How has consumer shopping behavior changed when considering pre-pandemic consumer behavior versus pandemic consumer behavior?
Focousing on the following subtopic:
Target marketing and digital marketing. Is traditional media, or digital media more effective for communicating with consumers? Discuss.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
