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How has digital technology facilitated the tasks of organizational buying and what are the consequences of this for the B2B marketer? (In the course business
How has digital technology facilitated the tasks of organizational buying and what are the consequences of this for the B2B marketer? (In the course business to business marketing)
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Operations Management
Authors: Jay Heizer, Barry Render
11th edition
9780132921145, 132921146, 978-0133408010
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