Question
How has digital technology facilitated the tasks of organizational buying and what are the consequences of this for the B2B marketer? (In the course business
How has digital technology facilitated the tasks of organizational buying and what are the consequences of this for the B2B marketer? (In the course business to business marketing)
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Investments
Authors: Zvi Bodie, Alex Kane, Alan Marcus, Lorne Switzer, Maureen Stapleton, Dana Boyko, Christine Panasian
9th Canadian Edition
1259271935, 9781259271939
