Question
How has Dove leveraged secondary brand associations. (country of origin, channels of distribution, co-branding, licensing, celebrity endorsements, social influencers , sporting cultural or other events)
How has Dove leveraged secondary brand associations.
(country of origin, channels of distribution, co-branding, licensing, celebrity endorsements, social influencers , sporting cultural or other events)
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
