Question
How has perception played a role in the positioning and overall marketing strategies for McDonalds? What have they done to change consumers perceptions of McDonalds?
How has perception played a role in the positioning and overall marketing strategies for McDonald’s? What have they done to change consumer’s perceptions of McDonald’s? Has it worked?
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Perception has played a significant role in McDonalds positioning and marketing strategies In the past McDonalds faced perceptions of offering unhealt...
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Marketing Research
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
13th Edition
1119497639, 978-1119497639
