How has perception played a role in the positioning and overall marketing strategies for McDonalds? What have
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How has perception played a role in the positioning and overall marketing strategies for McDonald’s? What have they done to change consumer’s perceptions of McDonald’s? Has it worked?
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Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
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