How has Starbucks been so successful? What decisions have they made that have enabled their success and how do you think they have used data to advise these decisions? share your thoughts on what kind of data you think they have considered, collected and analyzed to advise key company decisions. Be specific when listing the data sources. For example, don't just state "Customer Data", be specific as to what kind of customer data. Then, indicate what types of company decisions this data has potentially helped to inform.