Question
How have marketers responded to the increased pressure from climate change advocates such as Greta Thunburg, Leonardo DiCaprio, and Matt Damon?Bring up specific ad campaigns
How have marketers responded to the increased pressure from climate change advocates such as Greta Thunburg, Leonardo DiCaprio, and Matt Damon?Bring up specific ad campaigns that have clear climate change messages and analyze the ads for success, sincerity, and the presence of greenwashing. Build the answer on current case studies and examples.
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
