How have recent technological advances affected the firm's customers with respect to needs/wants/preferences, access to information, the timing and location of purchase decisions, the ability to compare competing product offerings, or the ability to conduct transactions more effectively and efficiently?

Have customers embraced or rejected these technological advances? How is this issue related to customers’ concerns over privacy and security?

What future technologies offer important opportunities for the firm? Identify any future technologies that may threaten the firm's viability or its marketing