1. How important is a CEO's reputation to the reputation of the business itself?
2. Is it better to have the reputation of being powerful or fair? For example, do you want to be insured by a company that always wins or by an insurance company willing to allow the benefit of any doubt?
3. Goodwill is the technical word for the asset of a company being worth more than the sum of its parts. How would you measure the Goodwill of a company in dollar figures?
4. How important is it that an organization demonstrates social responsibility towards the environment?
5. If given the choice, would you opt to invest in a company that is more likely to generate profits or more likely to respond to shareholder concerns for fair trade in supply chain dealings? Please explain why