How important is CIO leadership to the viability and success of the company in this modern era?

do only if you know the answer and if your answer has even a Lil bit of doubt then i will downvote from my friends account also and dont use CHAT GPT strictly!

At a factory price of $6.37, Ross figured they could 50,000 timers. He figured there should be a $38,000 advertising budget that would be spent regardless of sales volume. He figured the $0.76 per unit for general administrative and selling expense would just cover the advertising cost and could be allocated to advertising, since other SG\&A costs would be fixed. When Ross showed his proposal to Adam, the latter flatly disagreed with the idea of cutting overhead. "You start doing that,' he said, "and pretty soon you've got lots of volume and no profit. You can't just wave your calculator like a wand over the numbers and have a product actually cost less. Furthermore, I think you haven't figured in the value of the options. There's no another timer like this on the market. I think we can put a factory price of $11.74 on it, and customers will be eager to buy it at $23.48." Tom, who had heard most of the discussion, said he thought the $11.74 factory price was a much better idea. "Look," he said to Ross," if your breakdown of fixed and variable costs is right-and I think it is probably OK for the short run-then we'1l only need to sell some smaller number of units at $11.74 to be as well off as we would be with your plan." "Well," said Adam, "That may be right, but the more I look at this the more it seems to me that a little knowledge is a dangerous thing here. I don't think we really know how much the new timer is going to cost either in the short run or the long run