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how is a crucial consumer benefit used in an integrated marketing campaign? (a) it helps with evaluation campaing success or failure, (b) it defines target
how is a crucial consumer benefit used in an integrated marketing campaign? (a) it helps with evaluation campaing success or failure, (b) it defines target attributes, (c) it si screamed out throughou...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
