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How is buzz marketing related to consumer word-of-mouth? What buzz marketing campaigns are you familiar with? Have you ever participated in spreading word-of-mouth?
- How is buzz marketing related to consumer word-of-mouth? What buzz marketing campaigns are you familiar with? Have you ever participated in spreading word-of-mouth?
- How do households influence consumer behavior? How does your household influence you?
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Buzz Marketing and Consumer WordofMouth Relationship Buzz marketing is a marketing strategy that aims to generate excitement interest or anticipation around a product or brand by creating buzz or word...
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Global Marketing
Authors: Warren J. Keegan, Mark C. Green
9th edition
013413818X, 134138183, 9780134138138 , 978-9352865284
