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How is economics in health care unique from other industries? How is marketing in health care unique from marketing in other industries? What marketing challenges

  • How is economics in health care unique from other industries?
  • How is marketing in health care unique from marketing in other industries?
  • What marketing challenges might arise should a major health care provider stop offering a product or service that is socially popular but economically unprofitable?
  • What marketing elements should be considered before a health care provider eliminates such a product or service?

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