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How is the customer acquisition cost calculated? By asking customers how much they would be willing to pay for the product/service By adding up all

How is the customer acquisition cost calculated? By asking customers how much they would be willing to pay for the product/service By adding up all expenditures directly related to getting someone to make a purchase By dividing the amount spent on social media ads by the number of people who saw them By adding the cost of the CRM with cost of employee time spent helping the customer

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