Question
How is the idea of strategic intent different from models of strategy that emphasizeachieving a fit between the firm's strategies and its current strengths, weaknesses,opportunities,
How is the idea of "strategic intent" different from models of strategy that emphasizeachieving a fit between the firm's strategies and its current strengths, weaknesses,opportunities, and threats (SWOT)?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
