Question
How is the market segmented? At what segment should Crescent be targeted? 2. What are the pros and cons of positioning Crescent as an energy
- How is the market segmented? At what segment should Crescent be targeted?
2. What are the pros and cons of positioning Crescent as an energy drink, a sports drink, or a healthy organic beverage?
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
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